An honest, balanced depiction of Uganda. That is what #Koikoiug is supposed to be. That’s what we at Kafunda Kreative want it to be, all three of us so far. But then there is what the cold feet want it to be. “Oh you have no sponsorship they say, you won’t be able to pull it off.” “Oh you have no incentives; people won’t participate if you are not giving them something.”
It has been a scary couple of months trying to make #koikoiug work. Countless meetings, postponements, waking up in cold sweats, prayer, knocking on doors, begging, you name it, we have done it.
Cold feet say, “what if it doesn’t work out, what if no one comes, what if no one participates?” And every day we have pushed on, saying, “ what if they do?” What if Ugandans stand up, get together and minus all the gimmicks and flash put 1 million photos of Uganda out on the internet? What if we tell 1 million stories? What if Ugandans shout out Koikoi? What if we manage to put out Uganda’s first crowd sourced ad? Can we tell a story about this country, our country that will stop the world in its tracks?
That story starts this weekend, Sunday September 13th, as we do an Instawalk around Kampala, starting at the KCCA Katale and ending at the Gadhafi mosque capturing the pulsating urban culture of our countries capital. After which, all through to the 20th of November, we shall have a weekly photo challenge with themes like Landmarks, Independence, Innovation, Night out, Proudly East African and so many more. And at the end of those 10 weeks, all this will put into a series of ads reminding the world, that Uganda is still The Pearl of Africa.
How do you get involved? Well, show up for the Instawalk this weekend. Be a part of the 10 week photo challenge. If you are a business, get in touch, give something, support the team that’s doing this. Otherwise spread the word, share this blog post. Follow Kafunda Kreative on twitter, facebook and Instagram, and share the weeks themes, tell a friend, whatever you can do, do it. Just don’t sit it out.
An honest, balanced depiction of Uganda, for Uganda, by Ugandans. We cannot do that without Ugandans. We cannot do it without you.